WTTC reveals Paris as the World’s Most Powerful City Destination

Last updated on 19 January 2023

New research from the World Travel & Tourism Council (WTTC) reveals the French capital Paris, as the world’s most powerful city destination in 2022 but predicts it will be overtaken by Beijing by 2032.

The report, sponsored by Visa and researched in partnership with Oxford Economics, analyzed key indicators such as Travel & Tourism’s contribution to GDP, employment and traveler spend.

COVID-19 had a devastating impact on Travel & Tourism and in particular major cities around the world as countries closed their borders in response to the pandemic.

As borders reopened, many leisure travelers swapped city visits for less-populated destinations such as coastal and rural destinations, but the latest research from WTTC shows that city holidays are back and growing in popularity.

Paris takes the crown as the world's most powerful city destination with a Travel & Tourism sector worth almost $36 billion in 2022, in terms of direct GDP contribution to the city. Share on X

Paris takes the crown as the world’s most powerful city destination with a Travel & Tourism sector worth almost $36 billion in 2022, in terms of direct GDP contribution to the city.

Over the next 10 years, WTTC predicts it will drop down to third place, although its value will rise to over $49 billion.

Often dubbed the theme park capital of the world, Orlando’s Travel & Tourism sector was valued at $31 billion in 2022, but despite predictions suggesting it will grow by almost 50% to $45 billion by 2032, it will drop down to become the fourth biggest city destination.

Las Vegas is the only city in the top 10 list that holds its place, firmly staying as the 5^th largest city destination. Last year, Las Vegas’s Travel & Tourism sector was worth nearly $23 billion and is predicted to grow to over $36 billion by 2032.

Beijing is currently the second biggest city destination in the world with a Travel & Tourism sector worth nearly $33 billion. However, WTTC predicts it will leapfrog Paris within the next 10 years, growing to a staggering $77 billion.

China’s national Travel & Tourism sector has seen phenomenal growth over the last decade as the country has invested in new hotels, transport infrastructure and new tourist destinations.

This investment in Travel & Tourism sees Shanghai’s sector, worth nearly $30 billion last year, predicted to more than double to almost $71 billion by 2032, to become the world’s second most powerful city destination.

Julia Simpson, WTTC President & CEO, said: “Major cities such as London, Paris and New York will remain global powerhouses but over the next few years, Beijing, Shanghai, and Macau will be moving up the list of top city destinations.

“Tourists will always have favorite cities that they will return to, but as other countries prioritize Travel & Tourism, we are going to see new and emerging destinations challenging the traditional favorites.”

Other cities outside the top 10 showing promising growth as emerging destinations include the Polish capital of Warsaw which has seen a 14.4% increase in its GDP contribution in 2022 versus 2019.

Sanya, the Chinese coastal city which has become a popular tourist destination in recent years as holidaymakers visited its stunning beaches witnessed a 10.2% growth during that same period. Its Travel & Tourism sector represents an incredible 43.6% of the city’s total economy. Macau’s Travel & Tourism sector represents 40.4% of the city’s total economy.

Orlando and Las Vegas are the only cities currently in the top 10 most powerful city destinations based on the sector’s value, which rely heavily on the sector as a share of the city’s overall economy.

Travel & Tourism represents 20.4% of Orlando’s economy and 16.3% of Las Vegas’s economy. In comparison, Paris’s Travel & Tourism sector represents just 3.5% of the capital’s economy in 2022.

1. Dubai – $29.42BN
2. Doha – $16.79BN
3. London – $16.07BN
4. Macau – $15.58BN
5. Amsterdam – $13.59BN
6. Istanbul – $13.13BN
7. Barcelona – $12.73BN
8. New York – $12.45BN
9. Singapore – $10.97BN
10. Paris – $9.76BN

1. Hong Kong – $52.06BN (up 38 places from 2022)
2. Macau – $43.14BN (up two places from 2022)
3. Dubai – $42.98BN (down two places from 2022)
4. Singapore – $37.43BN (up five places from 2022)
5. Bangkok – $33.45BN (up seven places from 2022)
6. Doha – $31.63BN (down four places from 2022)
7. Tokyo $25.44BN (up 30 places from 2022)
8. New York $21.73BN (no change from 2022)
9. Amsterdam $21.53BN (down four places from 2022)
10. Shanghai – $21.3BN (up 11 places from 2022)

Over the next decade, Travel & Tourism is on track to become a key driver of economic growth once again, with faster GDP growth than other sectors, generating 126 million new jobs around the world.